We had a wonderful opportunity to once again share the impactful work we did on the design of VScan Access Ultrasound at an event jointly organised by The President*s Design Award (P*DA) and Danish Design Award (DDA), held at the National Design Centre to explore how design can be applied to ...

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Chemistry at Design Thinking Asia 2018

Chemistry ran an all new workshop at Design Thinking Asia 2018 - Gamifying Design Thinking for Business Transformation: Cooperativeness & Competitiveness in a Simulated Situation!

We literally designed a card game that helps stimulate new thinking and break barriers to address corporate challenges.

Our conference delegates included representatives from Ministry of Finance (VITAL ...

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Speaking at the APLA Regional Conference

Bassam speaking at the 2018 Asia Pacific Lottery Association Regional Conference in Kuching on user centred design. The conference was attended by a number of lottery representatives from across the region, including Singapore, Malaysia, Australia and as far as UK and Canada among others.

Together with Jef Koh, he then conducted ...

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Media Bootcamp 2018

Design has become a critical enabler for developing innovative solutions to problems, and creating new value in society. To help educate journalists in Singapore on the importance of good design, the Media Bootcamp 2018 was organised by DesignSingapore Council, bringing together members of the media to familiarise and provide them ...

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Enhanced Bill Design for Singtel

Rolling out nationwide! - the new and completely redesigned Singtel bill statement! Designed by Chemistry in collaboration with Singtel and the end users, the team applied a human centred design process to uncover how people read and use their bills and how that can be improved.

Although we cannot help you ...

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Screw Up for Success

Singapore Design Week is happening as we speak, and Chemistry is proud to be again one of the satellite programme partners! This year we are looking closer at the topic of failure. Screw-ups, mistakes and rejection are crucial part of the creative process and together with two other creative studios ...

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GoGlobal 2018: Designing for our Future Selves

Chemistry's Design Director Karin Aue was invited to give a keynote at the kick-off event of GoGlobal 2018.

GoGlobal 2018 is a global exchange program between Singapore (Lasalle College of Arts, NTU) and London (Royal College of Art - Innovation Design Engineering). The event was aimed at providing the student teams ...

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Panel on Career Opportunities in UX Design

As part of General Assembly's Digital Career Fest, Fariz Junaidi from Chemistry was invited as a moderator for a panel session on "Career Fast-Track: Opportunities in UX Design".  The panel included designers and lead designers from Redmart, GovTech, Standard Chartered and HP, attracting many mid-career switchers and budding design students.

The ...

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Transforming the Hotel Industry through Innovation

The 3rd STB-SHA Hotel Industry Conference was held at the Suntec City Convention Centre. Largely attended by C-suites from the hotel industry, the conference’s theme this year is on innovation.

Bassam was invited by the Singapore Tourism Board (STB), to share with C-suites from the hotel industry about Human Centred ...

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Inspiring Young Designers on the Strategic Value of Design

With the growing trend of businesses applying design as a strategic tool, it is imperative for young budding designers to understand how design can help businesses transform the way they communicate with customers and employees.

63 final-year Visual Communications students from Nanyang Polytechnic’s School of Design got to hear from ...

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