Transforming the Hotel Industry through Innovation

The 3rd STB-SHA Hotel Industry Conference was held at the Suntec City Convention Centre. Largely attended by C-suites from the hotel industry, the conference’s theme this year is on innovation.

Bassam was invited by the Singapore Tourism Board (STB), to share with C-suites from the hotel industry about Human Centred ...

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Inspiring Young Designers on the Strategic Value of Design

With the growing trend of businesses applying design as a strategic tool, it is imperative for young budding designers to understand how design can help businesses transform the way they communicate with customers and employees.

63 final-year Visual Communications students from Nanyang Polytechnic’s School of Design got to hear from ...

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Designing Smart Fashion for Elderly with Lasalle

Populations are aging rapidly, and the elderly need more help than ever before. How might we tap on the power of technology and design to improve the way the elderly live their daily lives? How might experts from the world of fashion communication contribute to this global challenge?

As part ...

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Design-Driven Innovation in the Public Service

Public sector agencies play an important role in providing critical services to citizens in Singapore, and design thinking can have an impact on designing services that better meet the needs of citizens.

As part of the 5th Singapore-Thailand Leadership Development Programme (LDP), Karin was invited to share her expertise on how ...

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Talk on User Centricity for the Land Transport Authority (LTA)

Bassam had the opportunity to present his signature talk titled ‘Delighting Customers Through Design' to team members from across different divisions of the Land Transport Authority (LTA).

"Using case studies is a great way to bring across the key principles of user centricity,” said Bassam, who went on to share valuable ...

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IoT Asia Conference: Driving Transformation & Innovation Through User-Centric Design Approaches

IoT has the potential to change all our lives and transform the way we work, play and live. But in order to drive innovation in a sustainable way, we also have to consider the end users and their needs. This is why Chemistry was invited to participate in the IoT ...

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Chemistry at Innovation by Design Conference 2017

Bassam Jabry, Partner & Managing Director of Chemistry, was invited by DesignSingapore Council to share his insights about how design companies could apply human-centred design to transform businesses in the digital age. “Often the technology is ready, but the way it’s delivered doesn’t resonate with the end user, and hence ...

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Singapore: A love story, in 2025

In our nation’s quest to make Singapore a thriving city-state, we have seen a flurry of developments to transform the way we live and interact, making Singapore one of the most liveable cities in Asia. Taking this one step further, how might design play a role in making Singapore a ...

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Designing Healthcare Innovations: The Story of Vscan Access

The NUS Engineering Design & Innovation Centre recently invited Chemistry’s Managing Director, Bassam Jabry, to present the backstory about the design of Vscan Access.

During the 7th March talk at the NUS Engineering Auditorium, Bassam shared with NUS students his experience working with GE Healthcare and its global partners in ...

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Chemistry at President’s Design Award 2016 Exhibition

Check out our UI design on the award-winning portable ultrasound device, VScan Access, showcased alongside other winning designs at the President’s Design Awards exhibition. Now on till 27th Jan 2017 at the URA Centre, and till Sep 2017 at other locations islandwide in Singapore. (Photo Credit: DesignSingapore Council)