Chemistry An award winning innovation design consultancy

Chemistry News

Transforming the Hotel Industry through Innovation

The 3rd STB-SHA Hotel Industry Conference was held at the Suntec City Convention Centre. Largely attended by C-suites from the hotel industry, the conference’s theme this year is on innovation.

Bassam was invited by the Singapore Tourism Board (STB), to share with C-suites from the hotel industry about Human Centred Design and how it can support technology innovation to create a more compelling guest experience.