Kicking off her career in advertising with J Walter Thompson and subsequently Saatchi & Saatchi, working in Singapore, Hong Kong, China and the U.S.
There she ran focus groups for Proctor & Gamble in China as well as creating the first generation of digital advertising tools for IT clients Hewlett Packard and PeopleSoft.
In B2C marketing, Yvonne was brand manager for BMW MINI managing sales operations, customer loyalty programs and creating campaigns such as the successful MINI Cabrio launch. She then joined Cirque du Soleil as Assistant Marketing Director to oversee the Algeria Asia tour and MTV Asia as Director of Consumer marketing.
Aiming to be a well-rounded marcom specialist, Yvonne switched to B2B in 2006 as the Asia-Pacific lead for Honeywell in the Oil & Gas industry. From 2009 to 2013, Yvonne was Gemalto’s Marketing Communications Director for Asia, leading a team of 5 in several digital security Marcom and public relations initiatives.
Yvonne is an enthusiastic and results focused professional with a unique balance of marketing expertise, business acumen and management skills. She holds an MBA from Nanyang Technological University and a BA in Journalism and Mass Communication from the University of North Carolina at Chapel Hill, USA.