Knife Cooking Oil

Lam Soon
Branding | Visual Communication

Re-branding of Knife oil by Lam Soon for the Singapore and Malaysia markets. Chemistry delivered a totally new and fresh design of the Knife logo, brand identity and labels for the complete range of cooking oils and cooking ingredients.

The Knife cooking oil packaging before and after the implementation of the new brand identity and label design. The new label includes a food shot to deliver more appetite appeal and reference to the product category within a modernised expression.

Consistent implementation and extension of the Knife brand across a range of cooking ingredients.