MIS branding

Marketing Institute of Singapore
Branding | Visual Communication

The new logo for MIS is a fresh, contemporary design that carries metaphors for the 3 stages of the marketing process: amplification of message (the orange shape refers to a megaphone), reception of message (reference to signal bars on a phone) and sales result (the orange bars are depicting market share growth). All sitting comfortably within the type itself.

The before and after image clearly show how far a leap this new logo is. It has been designed from the ground up while retaining the element of strength and solidity, and the brand colour (although the yellow has modified to carry a slightly warmer and sunny hue).