Singapore Visitor Centre

Singapore Tourism Board
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216 Orchard Road

Chemistry worked with the Singapore Tourism Board from start to finish over a 2 year period, to define, design and deliver the new centre.
Our work covered a total design approach:
  • Empathic research with tourists
  • Observations and expert interviews
  • Facilitation of two creative workshops
  • Making of a full scale prototype of the space to test the layout, technology and communication points with visitors and experts
  • Detail Design of the internal layout
  • Interactive itinerary kiosk
  • Concept Design of the touch screen interface
  • All new branding and signage system
  • Creative direction for Service Training and¬†Uniform Design.

As part of Singapore Design Week, Chemistry is presenting a behind the scenes keynote talk on how the SVC was developed

Click here to find out more