Singapore Visitor Centre

Singapore Tourism Board
Design Thinking, Integrated Design
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Chemistry worked with the Singapore Tourism Board from start to finish over a 2 year period, to define, design an all new flagship tourism information centre in the heart of Orchard Road.
Our work covered an integrated design approach:
  • Empathic research with tourists
  • Observations and expert interviews
  • Creative workshop facilitation
  • Building of full scale prototypes
  • Detail design of the internal layout 
  • Detail design of custom kiosk
  • Concept design of user interface
  • New branding and signage design
  • Building Service Training direction

The centre was awarded the 2018 CERTIFICATE OF EXCELLENCE by Trip Advisor