There is a growing trend of businesses applying design as a strategic tool. It is imperative for young designers to understand how design can help businesses transform the way they communicate with customers.
63 final-year Visual Communications students from Nanyang Polytechnic’s School of Design got to hear from Chemistry Team’s senior designer, Nicholas. He shared with the young designers his experience helping businesses transform their consumer experience. He cited Chemistry Team’s latest redesign of Singtel’s consumer bill. In addition, Nicholas guided the students through a series of mini-exercises. These activities highlighted the value of conducting design research to uncover insights about people’s everyday life.