Chinatown Heritage Centre

Singapore Tourism Board
Branding, Experience & Spatial Design

The Chinatown Heritage Centre is a reboot of the 14 year old showcase situated within three conservation shophouses located at 48 Pagoda Street – the heart of Singapore’s Chinatown district.

Working with a team of researchers, historians as well as the community, Chemistry conceptualised and executed an immersive experience through a bandwidth of interactive showcases. These included subtle ambient soundscapes, olfactory displays and engaging animated light projections.

Working closely with the Singapore Tourism Board, a new brand was crafted for the Chinatown Heritage Centre to articulate a more contemporary museum gallery identity – which highlights with the depth of rich content within.

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