Hüper Optik

Eastman Chemicals
Flagship Store Design

Chemistry was tasked to refine and sharpen the positioning and overall retail experience of two car window film brands.

Hüper Optik is a young, dynamic brand but not yet established in the solar control film market. Its main selling points are outstanding toughness and durability.

Based on ethnographic research and a new, bolder, tech-focused brand positioning, Chemistry completely redesigned the Hüper Optik brand and crafted a new retail experience blueprint.

The new logo is based on a rhino silhouette as a symbol for strength and endurance. The brand values are also translated into the new retail experience and across all other touch points.

In the design of the retail experience, a strong focus was put on creating an engaging experience which makes the customer a core part of the process and this brings the innovative products to life through hands on demos.

The new brand positioning, logo and retail experience blueprint were presented to the network of franchisees through a life-size physical showcase of a retail space during an internal, annual conference and it received great feedback.