Phoon Huat
Branding | Structural Packaging | Retail Experience

This baking goods company has been around since the late 1940s and the Redman brand was first designed in the 1970s.

Chemistry has enjoyed a working relationship with Phoon Huat spanning 7 years. Starting with the remake of ‘Redman’, their retail brand, back in 2011, Phoon Huat this year just opened their first flagship REDMAN store at StarVista Mall.

We worked to bring to life an omni-channel experience, focused on making the physical store relevant for today’s online driven marketplace. One that is more experience driven and tightly integrated with their upcoming digital experience.

In addition to the new store experience, Chemistry worked to design a brand new online experience based on research and co-creation workshops to uncover the needs of a broad gamut of their customers, from home baking enthusiasts to professionals.