Chemistry Team set out to explore the different themes of Service Excellence utilising gamification. In order to facilitate powerful, interactive learning, we designed the event’s user experience around a series of pop-up stations. As a result, staff members were able to explore different themes like collaboration, teamwork, and having an innovative mindset through memorable games. In addition, via SMRT’s service excellence framework, we were able to relate each of these abstract themes to scenarios from their regular work day.

At the start of the project, we performed a substantial amount of research in order to properly encapsulate SMRT’s service excellence principles. This included looking at case studies and interviewing personnel that embodied said values.

Subsequently, we developed customised games across different engagement stations, testing, and adjusting all game mechanics to ensure each game worked to impart the relevant core concepts of service excellence. Eventually, this all relates back to each team member’s area of work.

We developed the overall branding of the event as well as the industrial design for the physical pop-up stations. Also, we oversaw all print and screen collaterals, as well as the building of light-touch, yet informative interactions that allowed the staff to sharpen their skills and apply their learnings through play.