Case Studies
Creating
meaningful impact
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human-centred
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planet-centred design
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UX/CX Design
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Singapore Tourism Board
Keeping the human touch in the age of digital information
IN PARTNERSHIP WITH
Tourism
Product Design
/
Circular Design
Chemistry
#HBLTable, assisting less fortunate children with Home Based Learning
IN PARTNERSHIP WITH
Public Service
Business Design & Venture Building
/
Circular Design
MIT R&D Grant - Netherlands Government
Extending the Life of Luxury Fashion
IN PARTNERSHIP WITH
Kryha
Retail
Circular Design
/
Service Design
Mandai Wildlife Reserve
Circular retail solutions to put a new lease of life into kids’ pre-loved soft toys
IN PARTNERSHIP WITH
CIRCO
Retail
Research Study
/
Product Design
Marina Bay Sands
Redesigning Housekeeping Operations
IN PARTNERSHIP WITH
Hospitality
Service Design
/
UX/CX Design
Village Hotel
Rethinking the Future of Room Service
IN PARTNERSHIP WITH
Hospitality
Service Design
/
Training & Facilitation
Guild Living
Redesigning later living to empower seniors
IN PARTNERSHIP WITH
Later Living & Care
Product Design
/
Research Study
Woodlands Health Campus
Designing the future patient & staff experience for a 1800- bed health campus
IN PARTNERSHIP WITH
Healthcare
UI Design
/
UX/CX Design
Myloh
A youth focused mental health Ebuddy solution
IN PARTNERSHIP WITH
Healthcare
Circular Design
/
UX/CX Design
Orobo
Designing a Circular Built Environment Ecosystem with Blockchain
IN PARTNERSHIP WITH
Kryha
Built Environment
Content Strategy
/
Training & Facilitation
VISA
Bringing human centred design into financial services
IN PARTNERSHIP WITH
Finance
UX/CX Design
/
Research Study
National Heritage Board
Envisioning the visitor experience for a tribute to Singapore’s founders
IN PARTNERSHIP WITH
Tourism
Spatial Design
/
Research Study
Mercatus Malls
Envisioning the Future of Retail in Singapore
IN PARTNERSHIP WITH
Built Environment
UI Design
/
UX/CX Design
GE Healthcare
Improving pregnancy outcomes in low resource countries
IN PARTNERSHIP WITH
Healthcare
Research Study
/
UX/CX Design
Infocomm Media Development Authority
Grant Service Redesign
IN PARTNERSHIP WITH
Public Service
Communication Design
/
Spatial Design
National Library Board
Wayfinding Strategy
IN PARTNERSHIP WITH
Public Service
Spatial Design
/
UX/CX Design
Phoon Huat
Design of the Star Vista Flagship and Heartbeat@Bedok stores
IN PARTNERSHIP WITH
Retail
UX/CX Design
/
Phoon Huat
Designing an omni-channel retail experience
IN PARTNERSHIP WITH
Retail
Industrial Design
/
Training & Facilitation
SMRT
Service Excellence Staff Training
IN PARTNERSHIP WITH
Transport
Content Strategy
/
Communication Design
Singapore Tourism Board
Singapore City Playbook
IN PARTNERSHIP WITH
Tourism
Industrial Design
/
Changi Airport Group
Designing the internet access kiosks for the world's best airport
IN PARTNERSHIP WITH
Transport
Communication Design
/
Content Strategy
Ministry of Health
National Diabetes Reference Material
IN PARTNERSHIP WITH
Healthcare
Communication Design
/
Prototyping & Testing
Singtel
Consumer Bill Design
IN PARTNERSHIP WITH
Telecommunications
Circular Design
/
Spatial Design
Chemistry
A Circular Workspace - Repurposing a Post-Covid Workplace
IN PARTNERSHIP WITH
Hospitality
Systems Thinking
/
Change Management
BossUP!
Gamifying Innovation
IN PARTNERSHIP WITH
Retail
Recent Publications
All Publications
Publications that have featured our work and the impact it's made.
July 9, 2021
#HBLTable: A Cost-Effective Study-From-Home Furniture Solution for Low-Income Families Impacted by COVID-19
Christian Sng, Kiahsheng Teo, John Chan, Bassam Jabry, Karin Aue, Jeffrey T. K. V. Koh
The COVID-19 pandemic has abruptly forced schools worldwide to implement Home Based Learning (HBL) due to countries going into lockdown and quarantine. Chemistry Team thus developed the #HBLTable, a height adjustable cardboard table meant for underprivileged families that struggle with space and the necessary furnishing to facilitate conducive learning for their children at home. The conducted research indicated that the prevalent challenges surrounding HBL were: (1) posture and ergonomics for a child and (2) children quickly outgrowing furniture built for their height. The #HBLTable was thus designed to cater for two heights - allowing users to adjust between the heights by simply flipping and rotating the table. The table comes equipped with a tablet and laptop stand to reduce poor posture as well. Beyond uncovering the context and motivations, this paper details the research and design process behind the construction of the #HBLTable.
July 2, 2021
BossUP! Assessing Potential Hiring Candidates During the Interview Process via an Innovation Diagnostics Card Game
Kiahsheng Teo, Jeffrey T. K. V. Koh, Keith Wong, Karin Aue, John Chan, Bassam Jabry
Assessment and evaluation methods in a job interview have always been very much focused on a person’s performance, knowledge, and experience. However, excelling at a challenging job often requires skills that go beyond the skills and background of a person. And while psychometrics in the evaluation process is nothing new, gamifying the interview process is still considered a novel approach to candidate evaluation. As part of exploring new potentialities for Chemistry’s innovative card game, BossUP!, a study was conducted with the purpose of prototyping a new format of interview engagement and evaluation for the organization. In combination with a pre- and post-questionnaire, coupled with face-to-face gameplay during the interview process, this study explores the boundaries of how interviews can break free of traditional methods, by not only making it a fun and engaging experience via gamification, but to also enhance the evaluation method beyond performance, knowledge, and experience.
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